BEGIN:VCARD
VERSION:3.0
N:Hotel Transilvania ;;;;
FN:Hotel Transilvania 
ORG:S.C. Confort Transilvania Turism  S.R.L.
EMAIL:reception@hoteltransilvaniacluj.ro
ADR;TYPE=WORK:;;str. Regele Ferdinand   nr. 20;;Cluj;;RO
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NOTE:Reper de ospitalitate!\r\n\r\n   Amplasat “in buricul targului”, i
 ntr-o zona care pulseaza de istorie, datorita obiectivelor turistice diver
 se, Hotel Transilvania reprezinta punctul de reper central al ospitalitati
 i.\r\n    Desi poarta intransele povestile tuturor celor care le-au trecut
  pragul, camerele noastre sunt in pas cu timpurile: televizor, telefon , i
 nternet de mare viteza.\r\nRestaurantul nostru este numai bun pentru sarba
 torirea unor mese festive, fiind ferit de zgomotul orasului, sau pur si si
 mplu pentru savurarea unor bucate cu parfum local.\r\n\r\nCazare\r\n\r\n  
  Hotel Transilvania va asteapta sa ii treceti pragul. Va punem la dispozit
 ie 6 camere superioare single (3 stele),2 camere single (2 stele),14 camer
 e superioare double (3 stele),2 camere double (2 stele), 2 junior apartame
 nte (3 stele), 2 senior apartamente (3 stele), o sala de conferinte si bus
 iness room pentru 50 persoane, precum si un restaurant cu bar. Mai mult de
 cat atat, terasa noastra este alternativa perfecta pentru zilele sau seril
 e calduroase de vara.\r\nNu am neglijat nici componenta business a turismu
 lui, punandu-va la dispozitie o sala de conferinte destinata oricarui tip 
 de eveniment: training-uri, corporate meetings etc. Veti gasi aici 50 de l
 ocuri incapatoare, videoproiector, ecran, flipchart, sistem de traducere s
 imultana, conexiune la internet.\r\n    Toate acestea sunt completate de o
  parcare generoasa inchisa si supravegheata video in spatele hotelului si 
 de terasa de vara superba care va ofera intimitate si ambianta deosebita i
 ntr-o ploaie de flori in inima orasului, oferind la maxim 100 persoane men
 iuri clasice romanesti si meniuri de alta data -"Paprika-Hendl" si "Implet
 ata"- aceleasi meniuri care i-au fost oferite si lui Jonathan Harker, pers
 onajul principal al romanului "Dracula" care a poposit in incinta hotelulu
 i in urma cu 150 de ani.\r\n\r\nUn hotel incarcat de istorie!\r\n\r\n   An
 imat de toti cei care i-au trecut pragul, pastrat ca o mostenire a trecutu
 lui, respectat ca un etalon in materie de ospitalitate, Hotel Transilvania
  este un martor tacut al trecerii timpului. Iar timpul i-a oferit un spect
 acol ce se intinde de-a lungul a catorva sute de ani de existenta a hotelu
 lui.L-a rasfatat cu figuri memorabile, cum ar fi cea a lui Jonathan Harker
 , personajul principal din romanul “Dracula” a lui Bram Stocker, care 
 a beneficiat pentru o noapte de ospitalitatea hotelului nostru. \r\n    To
 t in compania timpului, hotelul nostru a contribuit la renumele strazii pe
  care se afla, Regele Ferdinand fiind cea mai veche strada atestata din Cl
 uj-Napoca. Intamplator sau nu, ea era cunoscuta de catre localnici sub den
 umirea de strada hotelurilor. Nu lipsita de importanta este si istoria str
 azii pe care se afla Hotelul Transilvania. Intre anii 1940 si 1944, strada
  a purtat numele lui Wesselényi Miklos. Apoi, pana in 1989, strada s-a nu
 mit Gheorghe Doja (Dózsa György), conducatorul marii rascoale din 1514.\
 r\nDe-a lungul vremii, hotelul in care va intampinam cu bratele deschise a
 stazi, a purtat mai multe denumiri. Prima sa denumire, mentionata de altfe
 l si de istorici, a fost “Regina Angliei”.Ulterior, hotelul a primit d
 enumirea “Transilvania”, urmand ca apoi sa poarte numele “Vladeasa�
 �. Astazi, hotelul a revenit la numele “Transilvania” si suntem mandri
  ca putem duce aceasta denumire mai departe.\r\n    Chiar daca multe s-au 
 schimbat de-a lungul timpului, ospitalitatea Hotelului Transilvania a rama
 s aceeasi. Pentru ca, se poate spune ca este locul unde s-a nascut ospital
 itatea la Cluj-Napoca. La fel cum, acum doua secole, primeam cu caldura un
  drumet coborat dintr-o trasura, purtand frac si joben, exact asa o facem 
 si acum pentru calatorul modern, dornic de experiente turistice extraordin
 are.\r\n\r\nTrecut cu iz de prezent\r\n\r\n    Regandirea imaginii si a st
 rategiei de comunicare au fost niste pasi firesti pentru un brand ajuns la
  maturitate deplina. Aveam nevoie de o infuzie de prospetime, care sa punc
 teze atat modernizarea hotelului, cat si sa aduca in prezent un loc plin d
 e istorie.Primul pas l-a reprezentat desenarea unei noi identitati vizuale
 . Noul logo se impune prin simplitate si eleganta. Simbolul grafic este o 
 compozitie compacta, alcatuita din doua elemente: litera „H”, ce comun
 ica reprezentarea internationala a industriei hoteliere si dreptunghiul de
  deasupra acesteia, ce creioneaza ingenios litera „T”. Simbolul rezult
 at transmite echilibru, traditie, siguranta. Cromatica a fost special alea
 sa pentru a transmite mostenirea istorica a hotelului. Partea de text este
  moderna, cu accente de font serif.\r\n    Dupa partea vizuala, am trecut 
 la cea verbala. Aveam nevoie de un slogan care sa transmita clar promisiun
 ea brandului nostru si sa faca, in acelasi timp, o trimitere usoara catre 
 istoria sa.Sloganele nascute din expresii fixate bine in constiinta colect
 iva au o forta de propagare mult mai mare. Asta pentru ca ele sunt deja ac
 olo, in mintea consumatorului, trebuind doar trezite din letargie.\r\n    
 „Buricul targului” este o astfel de expresie, cu un potential de comun
 icare enorm. Nu am ales-o intamplator, deoarece ea comunica unul dintre be
 neficiile esentiale ale brandului - pozitionarea în centrul orasului. Slo
 ganul mai are si o valoare simbolica, facand legatura cu istoria indelunga
 ta a hotelului, cu vremuri in care expresii de genul acesteia erau pe buze
 le tuturor.Un slogan memorabil, ce se autosustine din punct de vedere simb
 olic.\r\n\r\n\r\n\r\n
URL:https://www.hoteltransilvania.ro
URL;TYPE=Ofero:https://ofero.ro/hotel-transilvania
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